Rock Sound magazine

" ONE.BILLION.LISTENS"- SKRILLEX.

I chose the magazine Rock Sound as I wanted to explore a Genre of music which i wasnt familar with. I learnt a great deal about the conventions of Rock music and gained an idea of what a typical reader may be like.

Whilst reading the magazine i found an article that related to the cover story which raised an interesting topic.
The article spoke about how the music industry was changing in terms of how to gain succession, it stated that technology has played a major part in getting new artists known to the public. It also highlighted the fact that the internet in particular provides a strong platform to showcase new talent. Youtube has been the main way in which new performers spread their videos in the hope that one day they will gain recognition, youtube has also made it possible for individuals to "make it big" in the industry without even being part of any record labels.

One person in particular reaped in the benefits of social media, SKRILLEX also known as Sonny Moore has become a viral sensation for Rock lovers on youtube. He initially started off by mixing songs and making his own dub step and electro house versions to already exsisting songs. This proved to be very successful and within a few months he had acomplished many veiws. He himself said "One.Billion.Listens" he was refering to the fact that the daily veiwship on youtube is so exceedingly high that it would be correct to assume that it is an affective way of reaching sucess when starting from scratch.

From reading this article i have come to realise how important other forms of media are and how the industry is changing due to the advances in modern technology. Many of the current influencial artists have derived from the internet and youtube in particular and artists like Justin Bieber and Rebecca Black (although from different genres) have made their claim to fame by platforms of social media like Youtube.